Cristiano Pontes
B2B MedTech Sales & Marketing Leader. I build full-funnel commercial engines from zero.
Director of Sales & Marketing at PRP Labs. I own the full revenue P&L: marketing, demand gen, sales. I scale it with limited resources.
PRP Labs
Pumper Caddy
Sparkling Clean Pro
Platinum InvestimentosRevenue I've built, not just managed.
I scaled a B2B MedTech company as the sole commercial hire. I own sales, marketing, demand generation, and the full revenue P&L.
Operator mindset
I build commercial functions from zero: systems, process, and pipeline, not just plans.
Full-funnel ownership
Strategy and execution, top to bottom: brand, demand gen, sales, and RevOps under one roof.
Bilingual reach
Native Portuguese, fluent English. Comfortable selling across U.S. and Latin American markets.
MedTech buyer fluency
Deep understanding of how healthcare and MedTech buyers evaluate, trust, and commit.
A track record of building, not maintaining.
PRP Labs
2024-Present- Built the entire commercial function from zero as the sole commercial hire-marketing, demand gen, sales, and RevOps.
- Grew annual revenue ~3× and delivered 87% growth in a 10-month span on a lean budget.
- Own the full revenue P&L: positioning, pipeline, conversion tracking, and forecasting.
Sparkling Clean Pro
2023-2024- Advised on demand generation and conversion strategy-paid, organic, and lifecycle.
- Stood up tracking and reporting to tie marketing spend to booked revenue.
Pumper Caddy
2022-2023- Drove six-figure revenue through an integrated paid, SEO, and email engine.
- Owned conversion tracking and channel attribution across the full funnel.
Platinum Investimentos
Financial advisory & client growth
B2B Sales & Account Management
Life insurance, legal, finance & project management-Brazil
International Markets
U.S. & Latin American commercial experience
The toolkit behind the pipeline.
Hiring? Let's talk.
If you're building a commercial engine in MedTech, healthcare, or B2B SaaS, or need someone who can own it end to end, I'd love to hear from you.